WGS annouces first Hendrick’s Gin Retail Theater in Japan Duty Free

Bespoke experience for travellers in Narita T1 at NAA Retailing’s Fa-So-La Store

WGS annouces first Hendrick’s Gin Retail Theater in Japan Duty Free

Winning the world over with a reputation for its eccentricity, individuality and award winning flavours of Rose and Cucumber. Hendricks continues its journey East in a bathtub, to the Land of the Rising Sun; Japan.

Intrigued by the Japanese Cucumber, a celebrated garnish in a Hendrick’s & Tonic. Equally presented in an actual bathtub to a nation of “onsen” bath-lovers, it is no surprise that there is no shortage of curious on-lookers.

WGS annouces first Hendrick’s Gin Retail Theater in Japan Duty Free

“We are thankful for a great partnership with JALUX and NAA Retailing in the Japan Duty Free business. In preparation for the Rugby World Cup and the 2020 Olympics. There is more emphasis on category development in catering to the international traveller. We therefore foresee great growth opportunities as we pride ourselves in tailoring bespoke experiences to retailers, unlocking category growth and driving footfall to store,” says William Grants & Sons Asia-Pacific Travel Retail Director Matthew Williams.

With over 50% market share in the super premium Gin category and a growth rate higher than the booming Gin category growth, Hendrick’s continues to delight shoppers with a Gin & Tonic tasting and its effervescent charm at Terminal 1 Narita Airport departures Fa-So-La store.

WGS annouces first Hendrick’s Gin Retail Theater in Japan Duty Free

Note: Hendrick’s Gin offers a ‘Cool as a Cucumber’ gift: a 50ml Hendricks miniature, with every purchase of one bottle.

Date:15th April to 30th April 2019

 

 

 

WGS annouces first Hendrick’s Gin Retail Theater in Japan Duty Free

WGS annouces first Hendrick’s Gin Retail Theater in Japan Duty Free WGS annouces first Hendrick’s Gin Retail Theater in Japan Duty Free

 

Read also: 
Nestle $10 billion plan in 10 years in Global Travel Retail
Furla opens several new travel retail stores with GEBR. Heinemann
CabinZero expands team as travel retail business gains ground