Victoria’s Secret Launched Exclusive Lingerie Collection with For Love & Lemons, this September
Victoria’s Secret, the world’s most famous lingerie brand, introduced their new collaboration with Los Angeles-based fashion label For Love & Lemons. Launched in September, Victoria’s Secret serves as the exclusive third-party retailer of For Love & Lemons. Lingerie collection is available at select Victoria’s Secret stores in the US and UK. It is also available at VictoriasSecret.com.
For Love & Lemons founders Laura Hall and Gillian Rose Kern and collection muses entrepreneur Devon Lee Carlson and model Solange Van Doorn hosted a dreamy garden luncheon, in New York City. Later, Carlson and Van Doorn joined by models Grace Elizabeth, Winnie Harlow, Hailey Clausen, and Jasmine Saunders in the For Love & Lemons for Victoria’s Secret campaign.
A woman-owned and women-led business, For Love & Lemons, started as a lemonade stand in Wyoming in 1996. Their business concept of loyalty, female camaraderie and ambitious drive has remained with them throughout their adulthood career. Furthermore, confidence, femininity and individuality are the defining principles of their DNA.
For Love & Lemons at Victoria’s Secret includes an array of bras, panties, lingerie, sleepwear and lifestyle pieces. Custom trims and prints & meticulously sourced fabrics, every piece in the collection is carefully thought out and intentionally created. Romantic lace meets feminine florals for the ultimate luxury Also, there are colourful floral-embroidery, and rich jewel tones for every moment and every curve. Stunning corsets and edgy black lace sets are timeless additions to your wardrobe. It’s not just a collection, it’s a love letter from Los Angeles to you.
The Victoria’s Secret Fifth Avenue (New York City) and New Bond Street (London) Flagship stores will provide a unique store design experience. Along with the For Love & Lemons branded shop-in-shops, carrying customers, into the playful and feminine world of the coveted fashion label.