Unilever International Travel Retail returns to Singapore this year where it will be highlighting the Murad range of efficacious and results-driven beauty products, which is believed to have huge potential for the ASPAC travel retail market (J27, Basement 2).
Murad is well known domestically all over the world. Through professional salons, spas and specialist retailers such as Sephora, Nordstrom and Ulta. Founded by dermatologist and pharmacist Howard (Dr) Murad in Los Angeles in 1989. As well as considering Murad to be the first modern doctor brand. Moreover by providing ground-breaking skincare formulas that achieve significant, measurable results without surgery. The extensive product portfolio addresses common skin concerns. And is suitable for every age, skin type and environment. The key categories include Hydration, Environmental Shield, Resurgence, Technoceuticals, and Acne Control.
“Murad is a brand that we believe will be of very high interest to Asia consumers,” says Rosayln Frayna, Business Development & Marketing Manager of Unilever ITR. “Skincare is huge in Asia and with the ever-increasing demand for cruelty-free products. Which are unavailable in the mainland China channels, we predict that Murad will be highly successful and sought-after.”
Murad’s expertise and strength resides within the anti-ageing sector. Its Retinol Youth Renewal Serum is the #1 retinol product in the US*. Thanks to its next-generation formula that perfects the science of retinol by delivering powerful results with minimal irritation for a vibrant, youthful glow. Regarding Murad as an industry leader within the acne, pigmentation and hydration product categories.
The brand’s authentic dermatologist heritage, allied to its holistic wellbeing principles and award-winning performance products. It creates a captivating combination that is sure to appeal to a broad range of travelers. Unilever firmly believes that Murad will prove to be a wonderful complement to the existing portfolio. Equally allowing the company to significantly strengthen their travel retail presence and positioning within the key beauty category.
Frayna continues: “We truly believe that the Murad range is THE product range for ASPAC travel retail. We look forward to introducing the brand to ASPAC buyers at the TFWA Asia Pacific exhibition and hopefully creating new partnerships while educating visitors to our stand about the importance of skincare – especially while travelling!”
Visitors to the Unilever stand will also be able to see the AHC range, initially launched at last year’s TFWA Asia Pacific exhibition. “The AHC range has gained tremendous popularity amongst Chinese and Korean consumers, with our key products including the Eye Cream for Face, Hydra B5 range and of course the masks,” Frayna concludes.