Truly Hard Seltzer, a hard seltzer category leader, announced a partnership with JetBlue. It will be the first hard seltzer available to travelers at height of 35,000 feet.
Coming to tray tables this month, JetBlue will add cans of Truly Wild Berry to its menu. Truly Wild Berry flavor boasts notes of juicy strawberries, fresh raspberries, and tart blackberries. It is one of thirteen flavors that recently were reformulated. Also it is more crisp, refreshing and more drinkable, with no lingering bitterness in the aftertaste. It was created after nearly 1,500 hours of testing more than 130 recipes and approximately 2,000 blind consumer tests. Moreover, Truly Hard Seltzer has been proven to be the best-tasting hard seltzer on the ground & now, in the air.
“We couldn’t be more excited to be the first hard seltzer available at 35,000 feet,” said Lesya Lysyj, CMO of The Boston Beer Company. “Just like JetBlue, Truly is always looking for ways to innovate and push the status quo. We can’t think of a better partner for Truly’s first flight.”
Truly Hard Seltzer joins JetBlue’s diverse roster of inflight food and beverage offerings available for purchase inflight, alongside the airline’s always complimentary, unlimited brand name snacks. The airline offers industry-leading comfort from takeoff to touch down with a wide range of inflight food and beverage. It includes options like Flytoberfest, the first-ever inflight beer flight, and Shakes on a Plane, an inflight mixology class.
Truly Hard Seltzer has kept its primary focus on innovation within the hard seltzer category. Being the first hard seltzer available on an airline is an example of how the brand is committed to its unprecedented growth. In 2019 alone, sales are up more than 180% with no slowdown in sight.
The hard seltzer purveyor also recently announced a partnership with the National Hockey League, making it the first-ever Official Hard Seltzer Sponsor of the NHL.
Drinkers also will continue to see Truly on television through its “Drink What You Truly Want” national advertising campaign with award-winning actor Keegan-Michael Key. The team has produced a second round of engaging spots that will air before the end of the month.