Dubai International Airport (DXB) has been voted the “Best Airport for Retail Environment” by millennial travellers at the Travel Retail Awards 2018 recently held in Singapore.
The winning entries for the airport categories were chosen from the results of a survey covering the experience of thousands of travellers. Across the world’s top-42 airports over a six-month period.
This year, DXB has launched a series of initiatives as part of a new focus on the changing needs and preferences of the modern traveller. Including enhanced Wi-Fi (Wow-Fi), live screening of the FIFA World Cup, upgrades to retail and food and beverage options, wellness spas and a trampoline park.
Last weekend, DXB also hosted a free 10-hour music festival inside the airport. This featured a line-up of local and international performers headlined by singer-songwriter, Newton Faulkner.
Eugene Barry, Executive Vice President, Dubai Airports’ Commercial Group said: “What makes some awards special is those in which our customers. It based on their airport experience, vote DXB number one.
“This is the highest endorsement of our efforts to continuously improve customer experience and choice. Also the focus is on working with our partners across the airport. We are thrilled to receive the award jointly with Dubai Duty Free.”
Colm McLoughlin, Executive Vice Chairman and CEO of Dubai Duty Free added: “We are delighted to receive the ‘Best Airport for Retail Environment’ award jointly with Dubai Airports. The millennials are important customers for all of us as they are entering their peak earnings and travelling years.
“We are increasingly looking to engage with millennials through our marketing efforts and to anticipate their shopping requirements.”