TAG Heuer Introduced A New Generation Luxury Connected Watch

TAG Heuer pioneered the luxury connected watch segment in 2015 and with the third generation of its visionary Connected timepiece

The brand makes design and a technological statement that solidifies its position as leader of the luxury connected watch category.

The TAG Heuer Connected has the elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition. Featuring a 45-mm case in noble materials like stainless-steel titanium, ceramic or sapphire crystal, subtle polishes, mechanical pushers, and a rotating crown as well as interchangeable strap choices with a folding buckle. Moreover, the all-active OLED touchscreen displays a choice of custom-designed dials, mechanical or digitally inspired.

The new TAG Heuer Connected features an immersive design and digital experience

The highlight of this new model is the immersive sports experience developed in-house, the TAG Heuer Sport app. Also, it provides detailed tracking for golf, running, cycling, walking and fitness sessions. Thanks to the watch’s built-in GPS and heart-rate monitor, among other sensors. The experience is complemented on the wrist by a newly developed TAG Heuer mobile companion app.

In addition, a range of daily connected services offered from Wear OS by Google will enhance the user’s daily life, including notifications, Google Assistant, Google Translate, Google Pay where enabled, music controls, agenda, weather, maps and more.

TAG Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault, who has led this ambitious project and built the brand’s internal technological expertise over the past two years, explained:

“The TAG Heuer Connected was designed and engineered with the same passion and attention to detail as our mechanical watches. The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience. As it now sits within a complete TAG Heuer digital ecosystem geared towards performance and sports. It also expresses the brand in a completely new way. Furthermore, it offers limitless possibilities in terms of innovation for the future and will lead the way into a new era for TAG Heuer.”