Launching later this year, the first official global campaign for a new Pandora jewelry collection that celebrates self-expression will be faced by stranger things star Millie Bobby Brown. However, an actor and activist committed to effecting positive change among her generation. Additionally, the two-time Emmy nominee and UNICEF’s youngest-ever Goodwill Ambassador.
“I feel extremely honored to be partnering with Pandora. I love Pandora because everyone can tell their own story, and each symbol can represent your individuality,” said Millie Bobby Brown.
About the PANDORA and Millie Bobby Brown Campaign
- Brown, signed a two-year contract with Pandora to promote the collection.
- Lensed by the acclaimed fashion photographer Cass Bird.
- The campaign features casual and cool images of Brown shot in her adopted hometown of Atlanta, Georgia. Additionally, wearing her personally curated an edit of jewelry from the new collection.
- However, a digital film will release featuring Brown, highlighting her personal connection to the new pieces.
Acknowledging Brown’s pervasive impact on modern pop culture, Pandora’s Chief Creative and Brand Officer Stephen Fairchild say of the partnership: “Millie Bobby Brown is the perfect ambassador for the next generation of Pandora jewelry that empowers young women to express themselves. Not only an accomplished actor and making her presence as a voice of her generation known, but she also brings a youthful and individual approach to jewelry that perfectly complements Pandora’s vision and creativity.”
Millie Bobby Brown rose to prominence for her role as Eleven in the Netflix series Stranger Things. Her film debut came in 2019 with Godzilla: King of the Monsters. Above all, Brown is the youngest person to feature on the Time 100 list of the world’s most influential people.
The campaign will be launched digitally in October. #PandoraxMillieBobbyBrown
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