Silent Pool activated at London Heathrow by Bluedog

Silent Pool Distillers has teamed up with Bluedog to bring its London Heathrow airport activation to life.

Bluedog immediately turned its attention to the background and story of Silent Pool Gin to create a promotional space that would drive brand awareness of Silent Pool Gin and highlight its one litre bottle.

“It’s a handcrafted, artisan spirit made at a very unusual location on the Duke of Northumberland’s Albury Estate in Surrey, where dilapidated farm buildings on the banks of the legendary Silent Pool have been transformed into the distillery. By using bio-fuel to fire their boiler (to power the copper still) and installing 16.5kW solar panels on the roof of the distillery, the business is becoming more sustainable. What fantastic ammunition to work with!”

“Silent Pool Gin has a really interesting story behind it; one which we really wanted to bring to life within the activation,” explains Bluedog founder and CEO Nick King.

The activation uses large LED screens to showcase a series of short animations and videos to recreate the mystery and legend of the Silent Pool. It highlights the bottle’s assets, and invite consumers to taste the product. The activation now moves to Terminal 2 at London Heathrow for March and part of April, previously running at Terminal 5 in February. 

The bar, dominated by two giant sized bottles of Silent Pool Gin, offers passing consumers signature serve tastings of its award-winning Silent Pool Gin mixed with Fever Tree Indian tonic water.

Silent Pool’s Floss Godfrey, Marketing Campaign Manager, says they chose Bluedog for “their ‘can do’ professional manner along with their impressive portfolio of previous activations. From the initial conversation, it was clear that the company could deliver our brief to our required standard.”

This has been the first large-scale activation within travel retail for the brand. Floss adds, “We are absolutely thrilled with the outcome. The quality of the units are remarkable and the entire activation has showcased our premium, luxury brand to an exceptional standard.”

“We’re really delighted with the way that the Silent Pool Gin activation has worked so far and have very much enjoyed working with the team at the Distillery. It’s a joy to work with a company that is so committed to producing spirits that really do reflect true artisan craft and we look forward to a long and fruitful partnership.” comments Bluedog’s King.

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