Serena Williams' Go-To Scar Prevention Product At Walgreens Stores Nationwide
Serena Williams Walgreens

zNeodyne Biosciences, Inc. today announced the availability of the embrace® family of scar therapy products in Walgreens drugstores nationwide and on The leading drugstore retailer in the U.S. has partnered with Neodyne to offer embrace® in their first aid aisle. Customers will find embrace Active Scar Defense. It is an FDA cleared scar therapy system that is clinically proven to prevent scar tissue formation. And also significantly reduce the overall appearance of scars – in two sizes, Medium (2.4″) and Large (4.7″). Walgreens will also offer embrace Minimize (4.7″), for people looking to treat older scars.

“Scarring that results from injury, as well as elective or medically necessary surgical procedures, can have severe physical and emotional implications,” said Kelley Lipman, President and Chief Executive Officer of Neodyne.

“Embrace Active Scar Defense is uniquely designed to relieve the skin’s natural tension. The primary cause of scarring is to essentially stop scars before they start. We are thrilled to be partnering with one of the largest drugstore chains in the U.S. to make embrace broadly available. To people looking to heal comfortably while effectively reducing the appearance of visible, dark and raised scars.”

embrace products

Neodyne has also partnered with professional tennis champion Serena Williams to raise awareness for embrace Active Scar Defense. Williams had an unplanned C-section and emergency surgery following the birth of her daughter. And successfully used embrace to manage the pain and discomfort associated with her recovery. While using embrace to treat her C-section scar, Serena was able to heal quickly. Along with manage the demands of motherhood, her career and return to tennis without skipping a beat. “At first, my scar was uncomfortable and it was just this massive, ugly scar. After the first application, it already felt and looked a lot better. And when I was done, I barely have a scar there anymore.” said Williams.


  • Embrace Active Scar Defense includes a patented applicator and 100% silicone sheet with medical grade adhesive.
  • Achieves precise tension reduction on the skin, (tension is the root cause of scarring), to gently hold both sides of a closed incision together.
  • Results in a lighter, thinner and flatter scar.

Embrace Active Scar Defense was developed by world-renowned scar experts from Stanford University and is the only product proven in multiple clinical trials to off-load tension to successfullyprevent the appearance of visible, dark and raised scars.

Embrace Minimize combines the restorative properties of silicone with the benefits of patented Stress-ShieldTMTechnology.  This is done to significantly reduce the appearance of existing scars. It is made from 100% medical grade silicone which hydrates, fades and smooths old scars while reducing itching, pain and discomfort.

In addition to Walgreens stores and, the embrace is available on the brand website ( and in select plastic surgery offices. To learn more about embrace, visit or call 1-855-722-7879. All embrace products are covered by Neodyne’s customer satisfaction guarantee (see Neodyne’s wear warranty at



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