Driven by the quest for infinite beauty, SENSAI, a long-selling, and super-prestige Japanese brand. However, it aims to cultivate a truly global identity. With this intention, SENSAI is excited to present its new strategy in Cannes this October.
SENSAI’s Secret Ingredient for Flawless Skin
SENSAI is a skincare expert that combines the philosophy, sensibility and aesthetic of Japan. However, at the core of the brand is the rare and unique Japanese ingredient Koishimaru Silk, a type of indigenous Japanese silk once reserved for the imperial family. The concept is then supported by Saho a skincare ritual inspired by the etiquette of the Japanese tea ceremony, guided by a careful and clearly prescribed process, to reach a flawless complexion.
Currently sold in more than 40 countries with a high focus on Europe. In autumn 2019, SENSAI debuts in Tokyo, as well as expanding to Narita Airport and Korea’s duty-free stores. Above all, the brand also successfully introduced its new brand concept “The Sense and Science of Japan” and released an iconic line: ABSOLUTE SILK.
ts new brand concept “The Sense and Science of Japan” and released an iconic line: ABSOLUTE SILK.
Implemented in over 19 airports and on 27 ferries. The GTR market is perfect for SENSAI as the brand’s awareness as an authentic, luxurious Japanese company.
Targeting sensitive, sophisticated customers who appreciate Japanese culture and who favor luxury items, SENSAI released in 2013 its super-prestige line: ULTIMATE.
This premium anti-aging series will continue its range by launching three additional items for perfect skin. Above all, the novelties consist of micro lotion, luxurious cleansing oil, and creamy soap. Achieve a clear complexion by following the SENSAI Saho Double Cleansing skincare ritual. A micro lotion will then combat the signs of aging caused by the passage of time and various external factors.