Seagrams 7 Crown X The Kills For National Dive Bar Day

Seagrams 7 Crown X The Kills For National Dive Bar Day

From your favourite casual dive to your neighbourhood pub, Seagram’s 7 Crown toasts watering holes across the country. The second annual National Dive Bar Day celebration on July 7. This year, the American whiskey is collaborating with indie rock duo, The Kills. The re-release two songs the band re-mastered for dive bar jukeboxes nationwide.

On July 7, dive bar goers can raise a glass to these beloved American institutions while enjoying The Kills’ re-released versions of Blue Moon and Night Train. They are complimentary to consumers across targeted TouchTunes jukeboxes in honor of National Dive Bar Day.

About Re-released Versions

In addition, the re-released versions of Blue Moon and Night Train re-mastered specifically for TouchTunes dive bar jukeboxes. For the first time in the U.S., both songs are cut on a limited edition 7″ vinyl record. Available at events on National Dive Bar Day in these seven cities:

  • Dallas, TX
  • Denver, CO
  • Jacksonville, FL
  • Nashville, TN
  • New York, NY
  • Sacramento, CA
  • Seattle, WA.

Seagram’s 7 Crown started National Dive Bar Day last year, in honor of the quintessential dive bar drink, the 7 & 7.  National Dive Bar Day, which is officially recognized by the National Day Calendar, is part of the brand’s year-round commitment to its Save the Dive Bar initiative.

While they were recorded several years apart, both Blue Moon and Night Train were produced at Key Club in Benton Harbor, Michigan. Mosshart and Hince spent time between sessions hitting up the local dive bar scene. Sonically, the two songs are very different, but the re-mastered versions bring them closer together.

The Seagram’s Crown American whiskey shares a storied past with dive bars. As both have been an integral part of American drinking culture. To learn more about National Dive Bar Day. Save the Dive Bar initiative, adults 21 and older can visit And, don’t forget to head to your local dive bar on July 7 to responsibly enjoy a 7 & 7.



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