Rodenstock eyes a promising 2020

First time exhibitor Rodenstock, a sunglasses brand, arrived at the show riding a wave of excellent domestic growth. It boasts double-digit growth in the travel retail market in the year to-date. Agreements have been reached for a double-digit number of new doors to open across the travel retail market. Rodenstock is building on its existing successful partnerships with high-profile retailers such as Dufry, China Duty Free Group and its recent launch at Hudson US.


During the TFWA World Exhibition in Cannes, which was the first time exhibiting under the Rodenstock banner, the company showcased a selection of models from its latest collection. The brand also demonstrated how its products perfectly combine timeless style with state-of-the-art technology.

Petra Eckhardt-Koestler, Head of Travel Retail, says: “We had an excellent time as a first-time exhibitor at the TFWA World Exhibition in Cannes. The show was the perfect showcase for our products, which provide a new vision of style which the travel retail market was very excited to discover.

“Rodenstock is the perfect blend of high-quality and luxury fashion with classic styling and we have a very exciting few months to come as our global expansion gathers pace,” Eckhardt-Koestler adds.

Visitors to the booth were particularly excited by the Retro collection and the Readers line, both of which garnered excellent reviews and helped spark exciting conversations about future partnerships.

As a global player in the luxury accessories world, Rodenstock offers in-store excellence with multi-brand POS and a variety of social media campaigns and staff training options to strengthen the offer from both the brand and its retail partners within the market.


Following meetings with new and existing industry partners in Cannes, Rodenstock is now planning for new marketing initiatives to come in 2020. Initiatives include pop-up stores and high-profile campaigns.

“Our discussions in Cannes opened the doors to a number of very exciting new opportunities and developments to come in the next year which will help secure our growth within the travel retail sector and on the world stage.”