Ricola to ride the Asian growth wave

Ricola Alpin Fresh 75g Tin
Ricola Alpin Fresh 75g Tin
Ricola AG confirms new business following Cannes and reveals new development for the brand in the Asian Market

Ricola AG, the expert in Swiss herb confectionery, has reported a pleasing new piece of the travel business. It is arising from its appearance at the TFWA World Exhibition & Conference in Cannes.

The company met with representatives from Slovenia’s Kompas Shop and this has been converted into a substantial order. Ricola products will be available in retails stores on Slovenia’s borders with Austria, Italy, and Croatia.

The presence of Ricola has led to advanced discussions to stock “significant volumes” of its products with travel retailers across Europe. Notably, Ricola saw a 25% year to date growth in travel retail so far in 2019

The brand had a high level of interest in Swiss herb confectionery items such as the range of 75g tins and 15g assorted bags. A similar interest can be seen for the specialty instant teas, which it has introduced to the channel.

Ricola Herd Tea
Ricola Herd Tea

Ricola also announces significant news from the Asia market and made a move that will boost profitability. The brand will now supply the Asian organizations of its key global accounts Heinemann and Dufry directly. 

Andreas Reckart, Vice President Sales Middle East & Travel Retail for Ricola AG. said: “Our appearance in Cannes exceeded our expectations in terms of potential new business. It’s great to be able to confirm our first direct order from the show. We also had some great discussions with our existing customers about how we can further grow the existing business together.

“It has been an exceptional year so far in terms of sales growth in travel retail. All the signs are that it will accelerate through the rest of 2019. It’s a very exciting time for our brand” added Andreas Reckart.