Ricola collaborates with Dufry to enter into Spanish Travel Retail

Ricola collaborates with Dufry to enter into Spanish Travel Retail

Swiss herbal confectionery specialist Ricola has broken into the Spanish travel retail market. This is the first time with listings at five airports in the country with Dufry.

Locations

Dufry duty-free stores are at five prime locations. Additionally, stocking the Ricola range of 75g tins. These locations include:

  • Alicante
  • Bilbao
  • Las Palmas de Gran Canaria
  • Barcelona
  • Malaga

However, these tins have become popular with travel retailers as ‘impulse purchase’ products. Also, often located close to or at the point of sale areas.

Flavors

The sugar-free 75g tin range features:

Ricola collaborates with Dufry to enter into Spanish Travel Retail Ricola collaborates with Dufry to enter into Spanish Travel Retail Ricola collaborates with Dufry to enter into Spanish Travel Retail Ricola collaborates with Dufry to enter into Spanish Travel Retail

  • Original Herb
  • Lemon Mint
  • Cranberry
  • Alpine Fresh variant

Andreas Reckart, Ricola’s Vice President Region Middle East & Travel Retail said: “We’re achieving real momentum with our 75g tins in travel retail. And these new listings with Dufry represent a great breakthrough into a key target market for our brand.

In addition to this he also explains:

“A big part of our travel retail sales strategy is to target impulse purchases with this special conveniently-sized tin. This proposition is a great opportunity for retailers and is helping us to attract a fast-growing number of stockists in global travel retail.”

Philippe Moryl, Global Head of Confectionery at Dufry said: “With their appealing imagery of the confectionery’s Swiss provenance, the Ricola 75g tins will be a very relevant and effective addition to our current assortment of products, as we focus on growing further impulse purchases.”

 

 

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