The expert in Swiss herb confectionery, Ricola is heading to the TFWA Asia Pacific Exhibition & Conference 2019 event in Singapore. They are boosted by new travel retail listings and a very optimistic outlook for its future in the Asia Pacific market (Basement 2, H6).
The company’s range of ‘impulse purchase’ 75g tins is attracting airport retail interest right across the Asia Pacific region.
The Alpine Fresh 75g tin has been added to three other flavors in the collection:
- Original Herb
- Lemon Mint
- Cranberry sugar-free herb drops
The collection made its bow at the TFWA showpiece event in Cannes last October.
Other travel retail exclusive products includes:
- A 125g ‘doypack’ (sharing pack containing Ricola Lemonmint, Eucalyptus and Original flavours)
- A range of four 200g tins featuring retro-Swiss designs.
Ricola has recently confirmed significant listings with Dubai Duty Free and Duty Free Philippines for the 75g Alpine Fresh, both of whom now stock the full 75g collection.
In addition, King Power Thailand has just made its first order, and now stocks the 75g tins of Original Herb, Lemon Mint and Cranberry, along with other products from Ricola’s existing portfolio. Plaza Bali in Indonesia, sourcing via Heinemann, will now also list the Swiss confectioner’s products.
Ricola has also reported some outstanding sales figures for the Asia Pacific region. These include a near 200% increase in business with Duty Free Philippines for 2018.
Meanwhile, Ricola is in discussions about listings in China and Hong Kong with major travel retailers.
Andreas Reckart, Vice President Sales Middle East & Travel Retail for Ricola AG said: “Asia Pacific has been a very fruitful market for us over the last year; we have had some good development with existing customers, both direct and through distributors. We’ve also achieved a number of recent new listings, and expect to announce more in the coming weeks.
“Securing listings for markets such as China and Hong Kong is proving a challenge, but we have great contacts with retailers and are confident of breaking into travel retail in that part of the world in the near future.”