Replay & Mavive launches Signature Reverse Perfume collection

replay signature perfume

This September, Replay launched Signature Reverse in a partnership with Mavive. The new creation belongs to the Signature collection. A game of contrasts and connections, where the bottles and boxes decorations recall the textures of the Fashion World. The name REVERSE represents the contrasting patterns like the tartan, that clearly reminds the new Replay collection reinterpreting the past, characteristic DNA of the Brand, making it extremely contemporary and modern.

replay signature perfume

The tartan pattern all-round decorates the boxes. The REVERSE logo emerged on the front part of the bottles. The boxes recall the colors and graphics of the bottles, creating a perfect link between primary and secondary packaging.

replay signature perfume

The check pattern exalts the REVERSE concept, creating a strong link between the perfume and the Brand fashion collection. The stylistic signature of the Brand is represented in perfumeries with an eye-catching creation.

replay signature perfume

Eau de Toilette for Woman 

Olfactory Family: Floral – Fruity 

A poetic nature where delicate petals meet cheerful fruity notes. The fragrance opens with lively and luminous nuances of apple and strawberry freshened up by fresh grapefruit.

replay signature perfume

Eau de Toilette for Man 

Olfactory Family: Fougere – Aromatic – Woody 

A daring fragrance characterized on the top notes by fresh peppermint and frizzy bergamot. In the heart notes, aromatic nuances of lavender mix with a fresh marine accord.