Qatar Airways has turned the pre-match team-talk into an entertaining safety video that will be shown onboard flights before the end of the year.
The new video by Qatar Airways features football legends past and present. And importantly this humorous video delivers significant safety information. It is successfully done with the personalities from the airline’s ongoing partnerships with AS Roma, FC Bayern Munich and FIFA.
Star Brazilian footballer Neymar Jr., FC Bayern Munich star Robert Lewandowski and AS Roma legend Cafu participated in the video. Also, it has a comedic act of coach and kitman played by British television regular Jason Thorpe and actor Ross Hatt.
Firstly, there is a locker room like never before in which Lewandowski demonstrates how to use a life jacket. While Cafu helps a younger version of himself attach an oxygen mask. At last, Paris Saint-Germain star Neymar Jr. makes a special appearance to guide Qsuite passengers.
Directed by Peter Lydon co-wrote the script with award-winning creative agency 180 Kingsday. The six-minute film is for Qatar Airways’ global, family audience. Furthermore, mirroring the airline’s latest campaign, the film adds a playful spin to a vital part of the in-flight experience.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, said:
“At Qatar Airways, safety is priority one and we want to ensure everyone watches our safety briefings. The wonderfully creative concept from 180 Kingsday will capture our passengers’ attention whilst providing a fun video to get the in-flight entertainment underway. The level of quality and attention to detail in this video is paramount. Also, I am sure the content will both inform and amuse our global passengers of all ages.”
Kalle Hellzen, Executive Creative Director at 180 Kingsday, said:
“Humor can increase memory. So there seems to be no better way to communicate such important information than by making it fun. As always, the world of Qatar Airways enchants.”
Qatar Airways holds an extensive global sports portfolio, sponsoring top-level sporting events and some of the biggest football clubs around the world. It includes AS Roma, FC Bayern Munich and Boca Juniors too. Also, as official FIFA partner, Qatar Airways sponsors the FIFA Club World Cup Qatar 2019™ and the FIFA World Cup Qatar 2022™. While reflecting the values of sport as a means of bringing people together, something at the core of the airline’s brand message – Going Places Together.