Police, the lifestyle brand of the Group De Rigo, has signed an important sponsorship agreement with Mercedes-AMG Petronas Motorsport, the team that is home to five-time Formula 1™ World Champion, Lewis Hamilton. They have also announced an upcoming eyewear collection designed in collaboration with the F1™ and fashion icon.
Police have become an official team supplier of Mercedes-AMG Petronas Motorsport. As a result of this partnership, the brand’s sunglasses and optical frames will be worn by the drivers and the rest of the race team.
The Police logo will be visible on both sides of the helmets of drivers Lewis Hamilton and Valtteri Bottas. Also in the pit garage as well as appearing on the team’s marketing activities.
The partnership will be complemented by the upcoming launch of an eyewear collection designed in collaboration with Lewis Hamilton. He uses eyeglasses as one of his distinguishing style accessories.
Words from the President and CEO
Massimo De Rigo, Executive Vice President of the De Rigo Group, commented: “We are extremely proud of this prestigious collaboration between Police, our house brand. We value particularly, and Mercedes-AMG Petronas Motorsport, the historic Formula 1™ team. Our determination to work with Lewis as both a brand ambassador and designer presented a unique opportunity to join Police to the sports world once again. We are proud to be partnering with the strongest team in one of the most popular sports in the world.”
“It’s great to welcome Police to Mercedes-AMG Petronas Motorsport,” said Toto Wolff, Team Principal & CEO. “We’re delighted to partner with a brand that embodies high quality and attention to detail. The two characteristics which are incredibly important in our sport. This partnership demonstrates the growing interest of lifestyle brands in the team. It underlines the great appeal of Formula 1™ as a marketing platform.”
The brand was launched in the 1980s as a De Rigo Group eyewear brand. Police now boasts a wide range of products. They are all marked by high-quality materials and a distinctly urban spirit.
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