Police, the lifestyle brand of the De Rigo Group, has signed an important sponsorship agreement with Mercedes-AMG Petronas Motorsport. The team that is home to five-time Formula 1™ World Champion, Lewis Hamilton. Police have also announced an upcoming eyewear collection designed in collaboration with the F1™ and fashion icon.
Police have become an official team supplier of Mercedes-AMG Petronas Motorsport. As a result of this partnership, the brand’s sunglasses and optical frames will be worn by the drivers and the rest of the race team.
More about the Partnership
The Police logo will be visible on both sides of the helmets of drivers Lewis Hamilton and Valtteri Bottas and in the pit garage. Additionally, will be appearing on the team’s marketing activities.
The partnership will be complemented by the upcoming launch of an eyewear collection designed in collaboration with Lewis Hamilton. However, eyeglasses are one of his distinguishing style accessories.
Massimo De Rigo, Executive Vice President of the De Rigo Group, commented: “We are extremely proud of this prestigious collaboration between Police, our house brand, and Mercedes-AMG Petronas Motorsport. Our determination to work with Lewis as both a brand ambassador and designer presented a unique opportunity to join Police to the sports world once again. We are proud to be partnering with the strongest team in one of the most popular sports in the world.”
“It’s great to welcome Police to Mercedes-AMG Petronas Motorsport,” said Toto Wolff, Team Principal & CEO. “We’re delighted to partner with a brand that embodies high quality and attention to detail. This partnership demonstrates the growing interest of lifestyle brands in the team.”
Launched in the 1980s as a De Rigo Group eyewear brand, Police now boasts a wide range of products. All products marked by high-quality materials and a distinctly urban spirit.
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