Perrier® Carbonated Natural Mineral Water announced the official release of its all-new Perrier ARTXTRA™. The limited-edition artist packaging featuring the bold and colourful work of Los Angeles-based visual artist duo DABSMYLA.
As the official ARTXTRA partners, DABSMYLA has reimagined Perrier’s iconic look with vibrant new packaging and design available at retailers in January.
“For over 150 years, Perrier has defined its iconic brand through creative collaborations with some of the world’s most dynamic and influential artists and designers. It also includes Andy Warhol and Salvador Dali,” said Danit Eisdorfer, Group Manager, Perrier. “This year’s Perrier ARTXTRA program builds upon this legacy through our extraordinary partnership with the artist duo DABSMYLA.”
Originally from Melbourne, Australia, DABSMYLA is a wife and husband artist-team. Moreover, they are famous for creating immersive environments that enhance the sense of intrigue and grandeur in their paintings and sculpture.
“One of the most exciting things about art is that it can be enjoyed in unexpected places. Which inspired the unique design of our limited-edition Perrier packaging,” said DABSMYLA. “We wanted to create something that when people see it, they wanted to pick it up. While they wanted to look at it, they wanted to turn it around—they wanted to have it!”
Perrier will celebrate the official launch of its Perrier ARTXTRA DABSMYLA collection during Miami Art Week, Dec. 2-8, 2019. Along with an exclusive dinner co-hosted by artistic visionary Ximena Caminos and curator Roger Gastman at Caminos’ historic Miami Beach home. A mural by DABSMYLA will also be painted at Jade Alley in Miami Design District.
Perrier and DABSMYLA kicked off their collaboration earlier this year as part of the brand’s ongoing Perrier ARTXTRA program. It is an initiative focused on supporting and celebrating the contemporary artist community. Furthermore, a first look at the DABSMYLA limited-edition packaging debuted in summer 2019 at Beyond the Streets. Indeed the world’s largest exhibition of street art and graffiti in Brooklyn, NY.