Nuwave Channel Partners unveils plans for powered by eKO:sense range which uses reclaimed wheat stalk to reduce plastic usage by 35%
Nuwave Channel PArtners is making a bold move to reduce carbon footprint. With the introduction of the new powered by eKo:sense range for its Bitmore brand of tech accessories. It involves reducing the content in product categories like audio, power, charge, and sync.
Traditionally, the leftover stalk is burned from the harvesting of wheat grain. It contributes to greenhouse gases and air pollution levels in the process of creating a public health hazard. Nuwave has seen the potential of this wheat by-product. And it identified the opportunity to reclaim the material and use it in products that contain plastic.
Nuwave, which manufactures its own products and includes German travel retailer Gebr. Heinemann among its distributors mixes the wheat by-product with ABS-free BPA plastic via a molding and polymerisation process. This enables it to reduce plastic content by 35 percent and give a natural-looking finish to the resulting products.
One can add the sustainable and eco-friendly black ink to the wheat stalk/plastic mix. To give a traditional smooth black material finish to electronics products. Also, Airline and other customers will be able to specify the preferred finish for products from the powered by eKO:sense range.
The environmentally-friendly nature of the powered by eKO:sense range is increased by the additonal use of naturally-sourced and sustainable bamboo for the product finish in some cases, further reducing plastic content.
Nuwave CEO Hoj Parmar said:
“With one eye on our corporate social responsibility, and noting a recent major survey by statista.com which reveals that 89 percent of consumers are concerned about plastic pollution in the ocean. Furthermore, we have made a firm commitment to finding ways to reduce the use of plastics in our products.
“Utilising leftover stalk from the harvesting of wheat grain is a very positive step to making our products much more environmentally-friendly. It helps to achieve a 35 per cent reduction in plastics use. We have revealed our plans for the powered by eKO:sense range to existing. And prospective customers & the reaction has been overwhelmingly positive.
“We continue to work with our components suppliers towards 100 per cent plastics free electronics products. Also, we are also working closely with research institutions and packaging manufacturers who are making great progress in this area; we all believe that it is only a matter of time before we will have a material that is as strong and versatile as plastic, but fully biodegradable.”