Following the success of the NICK WOOSTER X PAUL & SHARK collection launch events at ANTONIA Milano and SHINK KONG PALACE Beijing. Paul & Shark set up a window installation and pop-up store at three key stores in Korea.
One of the installations in Galleria from the 5th to the 15th of April. With a dedicated fashion event for influencers and key customers on the 16th.
Another pop-up store installation at 10 CORSO COMO from the 16th to the 22nd of April. With the influencers and key customers dedicated event taking place on the day of opening.
LANSMERE saw the same celebration from the 12th to the 20th of April. With a main event attended by 500 guests taking place in the evening of the 17th April. Along with Paul & Shark President, Andrea Dini, and the eclectic designer and influencer, Nick Wooster.
All three stores are famous in Seoul for offering the best range of brands belonging to the fashion industry.
Says Catherine Bonelli, Paul & Shark’s Global Travel Retail Director: “The events were a huge success and were attended by some of our existing travel retail partners as well as some potentials! The innovative design of NICK WOOSTER X PAUL & SHARK collection contributes to build further brand awareness for Paul & Shark in the Asia Pacific region and we see extreme potential for its success in travel retail – I believe that the travel retail partners in attendance saw that too.”