Newly Launched Limited-edition Cruzan® Watermelon Rum

Newly Launched Limited-edition Cruzan® Watermelon Rum
Courtesy of Cruzan Rum

Cruzan® Rum is proud to announce the addition of a limited-edition Cruzan® Watermelon Rum to its portfolio of premium, flavored rums. Therefore, this refreshing new flavor is the perfect addition to anyone’s bar cart this summer, available nationally . Additionally, it offers the mouthwatering taste of a juicy watermelon.

“We are excited to release Cruzan Watermelon Rum, as this new expression demonstrates our dedication to producing high quality and innovative flavored rums,” said Gary Nelthropp, Cruzan Master Distiller. Additionally, “This new expression truly captures the spirit of summer and the Island of St. Croix for all to enjoy at their next gathering.”

Newly Launched Limited-edition Cruzan® Watermelon Rum

About the Watermelon Flavored Rum

Cruzan Watermelon Rum Contains:

  • Sweetness of a fresh cut, juicy watermelon.
  • Flavor with a hint of slightly tart watermelon rind for a clean finish.
  • Crafted by Master Distiller, Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations.
  • Made from natural ingredients including cane molasses and tropical rainwater.
  • Using a unique five-column distillation process to create one of the cleanest-tasting, highest-quality rum on the market.
  • Cruzan Watermelon Rum is now available with a suggested retail price of $11.99 per 750 mL bottle.
  • Above all, $1 from every case of Cruzan Watermelon Rum sold will go to Cruzan’s Island Spirit Fund. It was developed to provide relief following 2017’s devastating Hurricanes Maria and Irma.

However, the spirit fund is introduced last year, the Island Spirit Fund supports short-and long-term disaster relief efforts in the U.S. Virgin Islands and across the United States. Above all, it help rebuild and reinvigorate communities impacted by storms of all kinds. However, to-date, the Fund has raised nearly $1.6 million, through individual donations. Therefore, this summer, Cruzan encourages its fans to celebrate the spirit of St. Croix with this new Watermelon Rum expression.

However, it also lends itself in your favorite summertime cocktail, including Cruzan’s Tropical Fizz.

Cruzan® Tropical Fizz


  • 1 ½ part Cruzan® Watermelon Rum
  • ¾ part Pineapple Juice
  • ½ part Lemon Juice
  • Soda water

However the Method is: Combine all ingredients except soda water and serve over ice. Top with soda water. Garnish with frozen watermelon cubes.

Additionally, the Cruzan portfolio of rums include Cruzan® :

  • Single Barrel,
  • Estate Diamond™ Aged Dark Rum
  • Hurricane Proof™ Aged Light Rum
  • Black Strap Rum
  • Aged Dark Rum
  • Aged Light Rum
  • 16 flavored rums infused with natural flavors, such as peach, coconut, key lime and blueberry lemonade

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