Ferror is launching an exclusive promotion to launch new Nutella biscuits. The world’s favourite chocolate hazelnut spread is launching as a delicious crunchy biscuit this month at Luxembourg Airport. The only travels retail location in the world to feature the promotion.
The offers of the chocolatey treats will run from 1st May until the end of July. Equally, in a Nutella Biscuits Tube and a Biscuits Pouch at special promotional booths. The event will take place in the check-in area of the airport and in the airside travel retail zone.
Under banners proclaiming ‘Nutella Biscuits – a big heart’, uniformed hostesses offer a taste of the new delicacies to lucky travellers and their friends.
The only other locations to showcase the new Nutella Biscuits are the French and Maltese domestic markets. Where Nutella has achieved almost cult status. The biscuits comes in pouch format; the tube is available exclusively at Luxembourg airport during the promotion.
Frederic Thil, General Manager Ferrero Travel Market: “The choice of travel retail as a launch platform for the new Nutella Biscuits. It is a testament to the importance that the company attributes to this channel. Luxembourg Airport was selected as the city hosts the business heart of the Ferrero Group. And the airport is a hub for travellers of all nationalities.
“We are delighted to be part of this exciting launch and we are sure that we will soon be able to share these delicious new biscuits with Nutella fans all over the world.”