Nestlé International Travel Retail (NITR) is set to launch a London-themed, travel retail exclusive of its indulgent after-dinner mint treats, After Eight Mint Chocolate Thins. Available in January 2020, the unique, 400g travel retail box highlights the UK origins of the iconic chocolate by bringing the London skyline to life.
The iconic dark chocolate mints, originally created in 1962, have become a staple of dinner parties and social gatherings across the world. Over one billion of the darkly delicious treats are made annualy.
The new and sumptuously packaged gift product presents buyers with an ever more sophisticated and striking gift opportunity.
The new presentation meets NITR’s remit to reinvent and add to its product range as part of its ’10 in 10’ ambition. It also meets a key Nestlé ITR driver for category growth, all year-round gifting. The company moves into 2020 with a significant and comprehensive strategy to accomplish its ‘10 in 10’ aims. NITR aims to double the size of the confectionery and fine foods category to $10bn in the next 10 years.
“The luxury allure and sense of heritage around the After Eight brand is undeniable and we look forward to rolling out the iconic and much-loved mint chocolates in 2020 with a new design twist sure to appeal to travelling gift buyers who want an impressive gift item from a brand that they know, trust and love,” commented Stewart Dryburgh, NITR General Manager.