Morgan & Oates is returning to TFWA Asia Pacific (stand J33, Basement) to introduce its new Autumn/Winter collection. Having listened to its customers’ needs and requirements, Morgan & Oates feels that its new collection will satisfy the Asian market, including the highly sort after millennial demographic.
“Everyone is talking about millennials and how to satisfy their buying habits. Obviously, this is something that we too have had to think about. After all, they are the future of this industry! This year we are introducing a new beachwear range that ensures we have something unique to offer all year round. Beach wrap is a multipurpose key product. And also positioned at a very accessible price point. Our aim with this product is to target the millennial demographic; introducing the brand to the younger generation with an aim of gaining their following in the future,” comments Ailing Seah-Langeland, appointed regional sales representative, Morgan & Oates.
The Autumn/Winter collection includes:
100% Lamb’s wool Stole
The Morgan & Oates lamb’s wool stole is the perfect winter accessory. Wrapped close to the neck or draped over the shoulders this beautiful piece offers warmth and style in abundance. Made in the UK with the finest spun wool, the lamb’s wool stole is an elegant addition to any wardrobe.
“We had sold a lamb’s wool stole on one Asian airline for a number of years but the level of interest from other buyers inspired us to introduce a capusule collection last year,” explains Morgan & Oates designer Carmen Henrys. “These have been so well received, with listings on a number of European and Asian based airlines. That we are now extending the number of designs and colours on offer.” Classic checks and plaids inspires the design; however the use of larger scales and modern colouring pull the collection together for the contemporary luxury market of today.
100% Cashmere Scarf
Indulgent, essential, and extremely cozy Morgan & Oates 100% Cashmere Scarfs are the perfect winter gift for yourself or a loved one. The AW 19/20 collection focuses strongly on a masculine look. Moreover featuring an array of designs in traditional looking checks and simplistic colourings. Deep Navy’s, Charcoal Greys & Rich Camels make up this easy to wear classic collection of looks.
Cashmere Blends & Silk Wraps
Large blooming florals, ditsy dots, Abstract Art & Moroccan patterning have been key inspiration for the latest collection. In blends that including cashmeres, silk & fine merino they are the perfect lighter weight items to be worn between seasons or simply as a fashion accessory indoors or out to complete your look.
Capitalising on the continuing success of their new beachwear range and inspired by more exotic climates, Morgan & Oates will be continuing to promote its collection of cotton & Silk beach sarongs & tunics. Singapore shall see the release of the newest design to this collection a Hawaiian inspired print of Hibiscus & Plumeria flowers alongside tropical palm leaves. This print perfectly suits for the beach and is a must-have. It is especially for winter travellers on their way to sunnier climates.
Adds Ailing “We are very excited to be returning to Singapore, especially with such an innovative collection. Our Asian business is positive but we feel that there is always room for growth. Our longer-term aim is to continue to develop the airport shop and cruise line part of our business, so we are keen to talk to customers who are interested in stocking beautiful, quality, UK-made Morgan & Oates products.”
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