Molton Brown has announced an extension of its award-winning Eau de Parfum with the launch of the new Jasmine & Sun Rose Eau de Parfum.
Launched in mid-January 2020, the new release complements its Jasmine & Rose Fragrance ritual. It also strengthened Molton Brown’s position as a core authority in the luxury and niche fragrance market.
A harmonious expression of fearless feminity, the Jasmine & Sun Rose fragrance collection has been hugely popular since its release. It consistently remained as a part of Molton Brown’s top 10 fragrance collections. Such success can explained by the strong potential of the Chypre fragrance family in perfumery. Additionally, the huge support brought by Molton Brown when the fragrance collection first launched. Jasmine & Sun Rose Eau de Toilette has also won the prestigious CEW Beauty Award for Best New Fragrance 2019.
In order to develop the new Eau de Parfum, Molton Brown is very excited to have worked with New Gen Perfumer Julie Pluchet. She has brought her own modern and unique twist to the creation of the new scent.
The new Eau de Parfum is blended with a more intense oil concentration. It shares the same skeleton as the existing Jasmine & Rose EDT with Egyptian Jasmine. However, the new Eau de Parfum draws its unique and standout scent from the inclusion of davana oil.
“This is an ode to the multi-faceted quality of jasmine: floral, sensual, animalistic leathery and fruity,” Perfumer Julie Pluchet explains.
“Crisp cassis, peach, and raspberry leaf embraces an oriental rose bouquet while jasmine is intensified by labdanum absolute and a syrupy davana signature. A seductive warmth of patchouli, musks, tonka bean, and sheer woods complete it.”
Rosie Cook, Molton Brown Associate Director Global Travel Retail, said:
“As the iconic British fragrance house, Molton Brown is delighted to be extending and developing our offer in both the niche and luxury fragrance markets.”
“The new Jasmine & Sun Rose Eau de Parfum is the perfect addition to our fragrance offer. The Eau de Toilette as well the bath & body collection have known a huge success with shoppers in travel retail as well as in high street since their launch in September 2018.”
“Jasmine & Sun Rose was also our first ever Chypre fragrance back in September 2018 when the collection first launched. Demonstrating Molton Brown’s journey to address any olfactive gap within our fragrance portfolio as well as our commitment to provide the perfect scents for our customers around the world.”