British luxury brand Molton Brown will continue to build on its heritage as a fragrance house with the debut of its new Fragrance Finder. It’s a unique interactive profiling tool, in Cannes later this year.
The brand announced, rich fragrance heritage as it showcased a new collection of Eaux de Parfum in Cannes.
Now the company is looking to reinvent its fragrance experience, with the launch of their new Fragrance Finder. Created with The Future Laboratory, a highly respected trend. Therefore, this profiling tool uses a shopper’s personality to pair them with the perfect fragrance.
About the Fragrance Finder
This concept of humanizing fragrance with Molton Brown’s legacy which has always been about individuality and making every single customer look and feels unique since the very beginning in the 1970s.
The Fragrance Finder, which launches in standalone stores and online on 28 August will make Molton Brown’s extensive array of fragrances more accessible.
This tool will also be present, initially within selected World Duty-Free counters via tablets in Heathrow T3/T5, and Gatwick North.
Rosie Cook, Molton Brown Associate Director Global Travel Retail says: “Research has shown that smell is the least educated of our senses, so questions about what scents we like can result in an inaccurate way of pairing our customers with the perfect fragrance.
“This new Fragrance Finder will give customers the opportunity to find the scent which perfectly expresses their personality. This is a revolutional approach in fragrance profiling in the sense that it doesn’t get you to think about fragrance – rather to answer questions about yourself. In the end, customers will learn as much about themselves as the fragrance that matches their personality.”
This concept of humanising fragrance is in line with Molton Brown’s legacy which has always been about individuality and making every single customer look and feel unique since the very beginning in the 1970s.
Expertly blended in London, Molton Brown’s collection of signature fragrances, bath and shower gels, home and hand care luxuries have claimed iconic status with vibrant colours and bold scents. Carefully sourcing ingredients from around the world, each creation is intricately composed by some of the world’s best perfumers for a truly indulgent, memorable experience.
Molton Brown will reveal more about the Fragrance Profiler in Cannes from Monday 30 September to Friday, October 4. However, to book an appointment or to find out more about the drop-in session on 1st October, please email Sophie.firstname.lastname@example.org.