British fragrance house Molton Brown will celebrate the festive spirit of the Bright Young Things this Christmas as it celebrates the Roaring Twenties.
In 1920s London, the Bright Young Things broke the social norms with their partying lifestyle of jazz and cocktails. This festive season, Molton Brown wants to bring a disruptive element to their festive celebrations. They are bringing to life the lavishness of this free-spirited group with a dedicated campaign. The campaign went live on travel retail counters on 16th October.
Rosie Cook, Molton Brown Associate Director Travel Retail says: “This is a time of year for the celebration. To celebrate, what better way to do so than by invoking the spirit of the most famous British – party-goers of all time.
“The Bright Young Things represent the spirit of Bohemian and hedonistic fun. It will help Molton Brown bring the festive season to life for travelers and provide a unique, exclusive and exciting gifting offer.”
Inspired from the glamour of the Roaring Twenties, Molton Brown will unveil new luxurious gift sets and activations exclusively for travel retail. In addition to this, a thrilling new limited edition fragrance collection, Bizarre Brandy.
The new travel retail exclusive gifts sets include:
- Stocking filler collection. It’s the brand’s most popular discovery set which returns this year with a new blend of iconic Molton Brown fragrances. It includes Orange & Bergamot and Re-charge Black.
- Coastal Cypress & Sea Fennel Fragrance Collection. Capitalizing on the success of this fragrance, travel retail will have a unique collection. Comprising of a 50ml EDT, 100ml bath & shower gel and body lotion, all in an ideal travel-friendly format.
- Mesmerizing Oudh Accord & Gold Hand Collection. It includes the fine liquid hand wash that contains real 24-carat gold flakes and the hand lotion.
- Aromatic & Citrus Christmas Cracker. Coastal Cypress & Sea Fennel 50ml bath & shower gel and body lotion along with Vetiver & Grapefruit 50 ml bath & shower gel & body lotion.
These exclusive gift sets will complement Molton Brown’s range of gift sets on the travel retail counter. Moreover, they are beautifully wrapped in luxurious packaging which makes them stand out on the shelf.
The new collection will be available in travel retail as an eau de toilette, bath & shower gel, and body lotion. Also, the limited edition Vintage will return with a new EDT.
Finally, to complete the gifting experience, 1920’s art deco inspired gift tags & tassels will be available. They will be at travel retail counters and standalone stores. Furthermore, it enhances Molton Brown’s gifting experience & pushes gifting through personalization during the festive season.