Transporting jet-setters to the distant shores of an idyllic locale. Michael Kors debuts the new fragrance campaign starring international supermodel Gigi Hadid. Launching Summer 2019, the newest Michael Kors Wonderlust creative. It is a blue-skied, sun-kissed dream brought to life by Gigi. Moreover as she indulges in the magic of paradise and its endless possibilities.
Michael Kors and Estée Lauder are bringing an experiential treasure hunt to New York City to celebrate the launch of the newest MK Wonderlust campaign on July 15th and 16th. Beginning at the Michael Kors Rockefeller Center store, fans are invited to join the adventure by picking up a MK experience map.
Travelers can follow the treasure map to three interactive stops—an in-store photo booth, a special “shellphone” in Rockefeller Center, and a customized, immersive Kors Wonderlust Scent Bar—to discover the fragrance franchise and unlock exciting prizes (including MK Wonderlust beach bags, towels and deluxe samples, while supplies last).