Miami Cocktail Co. announces its national distribution platform combining Southern Glazer’s Wine & Spirits and The Reyes Group.
Miami Cocktail Co., the award-winning organic craft cocktail company based in Wynwood, Miami announced the big news. Its national distribution platform is combining the nation’s largest wine & spirit distributor.
Miami Cocktail Co.’s newest offering, a single-serve “Organic SPRITZ” handcrafted canned cocktail line, complements its existing “Small Batch Originals” organic bottled cocktails. Moreover, it is positioned to lead the premiumization charge in the exploding hard seltzer and RTD canned beverage market. Its first-class credentials offer key differentiation in the category led by its organic certification. It contains low ABV percentage of 4.2%, as well as its low-calorie content of only 110 calories per can with no added sugar, or preservatives. Using only the finest all-natural ingredients, the Miami Cocktail Co. based on wine Organic SPRITZ collection is non-GMO and gluten-free. Furthermore, it comes in five vibrant pastel BPA-free cans and varieties, including:
- Organic Bellini
- Sangria SPRITZ.
The low-calorie RTD category has experienced unprecedented growth over the past few years. Also, the consumers have turned their eyes towards lighter, ‘better-for-you’ alcoholic beverages. However, unlike other alcoholic beverage categories, RTDs have yet to undergo a premiumization phase. With Organic SPRITZ, Miami Cocktail Co. aims to lead this transition with a distinctively premium product line. “We are excited about launching with Miami Cocktail Co. across our markets in 2020,” said Tom Day, CEO at Reyes Group Beer Division.
Ross Graham, Co-Founder & CEO Miami Cocktail Co. said:
“People today are far more conscious of what they consume. There are more and more ready-to-drink alcohol brands claiming to be ‘better for you’. But they all start – and stop – with a simple caloric claim. We go beyond with the transparency of ingredients, true quality, real organic certified cocktails that deliver what matters most – taste. Authentic cocktails that are light and refreshing, with lower calories and no added sugar. Along with real ingredients, that active, health-conscious individuals will enjoy and feel better about drinking.”
Miami Cocktail Co. will be expanding throughout Florida, California, Georgia, Illinois, New York, Texas, and Tennessee in early 2020. While leading by a highly experienced team, who brings with them decades of experience and an excellent network within the beverage industry. Additionally, Michael Rieck is joining the team. He is the Senior Vice President of Sales in North America formerly of Schieffelin & Somerset, Bacardi, Charmer Industries NY, Blackheath Beverage Group and Stillhouse Spirits Co. Moreover, he adds over 25 years of industry experience and expertise to the company. In addition, Chester Brandes is joining as Senior Advisor. Having been the President of Finlandia Vodka, SVP Global Sales of Cruzan Rum, and President & CEO of Imperial Brands, Brandes brings over 45 years of industry experience to Miami Cocktail Company.