Hong Kong-based distributor MG Cellars is bringing its increasingly strong portfolio. It includes wine and spirits brands to TFWA Asia Pacific this year. The focus is on Whitley Neill Gin and Loch Lomond Scotch Whiskies as well as its own Chabot Armagnac.
“Whitley Neill Gin is booming globally while the Loch Lomond brand is showing great potential for us regionally. As the demand for premium Scotch whiskies just keeps growing,” says MG Cellars Managing Director Alexandre Bussiere. “Over the past year, we’ve secured a number of new listings for both brands in the Asia Pacific region. And are confident that the Singapore show will bring us further new business opportunities.”
No less than nine separate flavours of Whitley Neill Gin will be on display in Singapore (Basement 2, 2-B14).
About the flavors:
The flavours include Parma Violet, Raspberry, Blood Orange, Pink Grapefruit and Blackberry. All come in a striking classic-look new bottle, that will give Whitley Neil Gin serious standout shelf appeal.
From the Loch Lomond Group, the travel retail exclusive variations Littlemill Vintage 1992 and Glen Scotia Vintage 1991 Single Malt will be showcased. Along with the unveiling of the 2019 golf-themed limited editions from Loch Lomond whiskies: The Spirit of The Open. All will get prominence in MG Cellars’ Singapore display.
Additionally, the company’s own Armagnac Chabot brand will focus on securing further exclusive retailer partnerships for its unique collection of vintage expressions. Chabot says it has a high volume of vintage Chabot stock in its cellars. That can form the basis of exclusive collaborations with retailers. They will get a prominent presence on the stand, displaying within a huge eye-catching pillar. Further standout appeal for Chabot comes in the form of new packaging. The designing is done to stand out on a shelf in the competitive travel retail environment.
Speaking about the company’s growth prospects on the Asia Pacific region, Bussiere commented: “With the investments, we are making in Chabot and our agency brands. We are confident of the huge growth in the region in 2019. We are well-established in this market. Moreover, we have strong connections with many of the major retailers and are presenting a dynamic, on-trend and very compelling portfolio of brands.
“Combine this with the rapidly rising air passenger numbers in the Asia Pacific region, the prospects for MG Cellars are unprecedentedly positive.”