MG Cellars Partners with Market Force

MG Cellars' CEO Kathleen
MG Cellars' CEO Kathleen

MG Cellars joins forces with Market Force (Asia) to grow regional business

Travel retail distribution specialists MG Cellars and Market Force (Asia) ltd have announced a strategic new distribution partnership effective from January 2020.

For the past 20 years both companies have been pillars of the Asian Travel Retail distribution scene. MG Cellars, headed up by CEO Kathleen Gentzbourger, and Market Force (Asia), led by CEO Tony Bratsanos, are aligning in order to create synergy among their growing business.

On the partnership, Kathleen Gentzbourger remarked: “This move makes perfect sense for both companies. We are both based in Hong Kong, have an expanding product portfolio and deal with the same clientele across the Asia-Pacific region. We are confident that this collaboration will not only benefit our companies but most importantly our clients. Our customers will have access to an extensive portfolio of exciting brands as well as even more support in the region.