Leinenkugel Introduced Spritzen, The “Beer With A Splash Of Seltzer”

The Jacob Leinenkugel Brewing Company introduces its new trio of beers with a splash of seltzer, Leinenkugel’s Spritzen, available nationwide

Spritzen marks the brewer’s first new national release in three years. It will be available in three refreshing flavors: Grapefruit, Raspberry Lemon and Pineapple Strawberry.

Spritzen features a crisp and effervescent beer-forward taste with the clean finish and subtle fruit flavors of a seltzer. The new beers also boast a low 93 calories, less than leading hard seltzers, and no sugar and no artificial ingredients.

Katie Leinenkugel, Leinenkugel’s Brand Strategy and Engagement Lead, and a sixth-generation family member said

“There are plenty of beers on the market and a variety of seltzers entering the category, but nobody is offering the best of both worlds except us. Spritzen is the refreshing intersection between beer’s timeless taste and the modern rise of seltzers. We know that drinkers enjoy seltzer’s better-for-you qualities but miss the taste of beer, and Spritzen is the perfect option to fill that need.” 

Spritzen will be available in three different packs nationwide:

  • a 12pk featuring all three flavors
  • a 6pk featuring Raspberry Lemon and pineapple Strawberry
  • a 6pk featuring the only Grapefruit
Dick Leinenkugel, president of the Jacob Leinenkugel Brewing Company and a fifth-generation family member said:

“The Jacob Leinenkugel Brewing Company has been brewing for 153 years and has never brewed anything like Spritzen. Leinenkugel’s has always prided itself on pairing German tradition with American innovation, and Spritzen is a fine example of that. For those who love our Shandies, these beers are direct descendants with a lighter, and even more refreshing spin.”

The Jacob Leinenkugel Brewing Company is part of Molson Coors’ Tenth and Blake craft division. Founded in 1867 by Jacob Leinenkugel and acquired by Miller Brewing Company in 1988, the brewery has the luxury of remaining autonomous and family-run in Chippewa Falls, Wisconsin. While tapping into the resources, talent and scale of Molson Coors to distribute nationally.

The brand will also be educating consumers on Spritzen through various mediums with creative campaigns . Consumers may also see their favorite influencers giving Spritzen a first-try on their channels or attending the launch party at the Leinie Lodge in Chippewa Falls.