Jockey Launches Jockey Generation for the Entire Family

Feels Good + Does Good: Portion of every purchase helps support adoptive families

Jockey Launches Jockey Generation for the Entire Family

 Jockey International, Inc. (Jockey), a 143-year-old brand recognized around the world for its premium underwear and apparel, announced the launch of Jockey Generation™ only available at Target.

Jockey is launching Jockey Generation, a new line that includes innovative, stylish and versatile underwear and loungewear for the entire family. It also includes children. However, it launches on Target.com today and in stores on July 14.

“Jockey is an internationally recognized brand with family values and an approachable product aesthetic,” said Mark Fedyk, COO and president, Jockey. “As a family-owned company, we focus on delivering the best in comfort by promising a great fit, premium fabrics and uncompromising quality. The launch of Jockey Generation is created with the young, millennial family specifically in mind.”

About The Collection

The collection includes:

  • More than 50 styles
  • Underwear and t-shirts
  • Sleepwear and socks
  • Features innovative pieces and functional fabrics with effortless style
  • Includes “mini-me” styles so adults and kids can match pieces
Jockey Launches Jockey Generation for the Entire Family
Men’s Wear

Additionally, Stand out items to the program include:

  • Women’s underwear made with REPREVE® Polyester, derived from recycled plastic bottles
  • StayNew® technology found in the men’s and boys’ lines so garments look and feel new, wash after wash
  • Men’s Jockey Diamond Cushion Comfort™ socks featuring patented technology. In other words, it provides exceptional arch support with innovative and ergonomic diamond pattern cushioning around the ball of the foot
Jockey Launches Jockey Generation for the Entire Family
Women’s Wear

Above all, beyond the Jockey Generation line, there is a humanitarian component consumers can feel good about. A portion of every purchase goes towards the Jockey Being Family Foundation to educate, support and strengthen adoptive families to help keep them together, forever.

Therefore, this collection of innovative, elevated essentials offers everyday comfort and effortless style for the young, millennial family.

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