Imperial Brands to Sponsor MEADFA 2019

Imperial Brands to showcase dynamic growth plans for the Middle East region at MEADFA

Imperial Brands and its flagship brand Davidoff cigarettes will sponsor this years’ MEADFA Conference in Muscat.

The company will have a booth at the event showing its brand portfolio. Delegates will be able to enjoy their favourite cigarettes, learn more about upcoming innovations and initiatives. Also, delegated will receive personalised gifts, mock-tails & the opportunity to win a holiday to Greece.

Imperial will also take the opportunity to showcase its dynamic and exciting plans for the region. Imperial is showing good growth in its duty-free business in the GCC region, led by Davidoff. This has been enhanced by the launch of Davidoff Evolve, the newest range, which has all the tobacco qualities. It is compacted in a King Size cigarette format featuring an innovative Combo-Filter and a premium cigarette paper. This innovative new addition offer: New inspiration; new Davidoff Evolve; guaranteed enjoyable smoke, every time.

The company is now focusing its attention on duty-free and domestic market. It is release of Imperial’s myblu vaping device with Beirut Duty-Free. The myblu brand will be rolled out in duty-free in Europe & the US.

“Despite the challenging environment our duty free businesses overall growing. Thanks to our strong portfolio, great partnership with retailers and a rich pipeline of duty free.” Commented Christian Munstermann, General Manager of Global Duty Free & Export.

“As the tobacco to a new era, Imperial Brands adapts and has developed Next Generation Products with particular focus on the vaping category. In Middle East the regulation is changing, allowing gradually the opening of this category, where Imperial Brands is intending to play a key role.” Said Tobias Baude, Head of Corporate & Legal Affairs Global Duty-Free & Export

Visitors to the Davidoff stand at MEADFA will be entertained by a juggling show professional bartenders preparing mocktails inspired by Davidoff’s iconic flavours. Participants will receive a branded Davidoff gift at registration and chance to win a holiday to Greece. The lucky winner will be able to choose between visiting the famous island of Santorini or the luxury ski resort of Arachova.

The company’s sponsorship of the conference is the latest stage in a long-standing partnership between MEADFA & Imperial. It represents Imperial’s focus on creating bountiful relationships to build the future of the industry.