Women in Travel Retail (WiTR), has announced that its charity for 2020 is ImpactHK. It is nominated by Erin Lillis, Travel Retail Director Asia Pacific at Lacoste.
Voted by WiTR members, ImpactHK supports the homeless on the streets in Hong Kong, who are vulnerable to abuse & attack. Homeless females, in particular, face more difficult circumstances. ImpactHK has identified that 100% of the homeless women they encountered suffer from mental illness as well as physical abuse.
The ‘heart and focal point’ of ImpactHK is a safe place for the homeless of the region to visit. This Guestroom is located in Tai Kok Tsui, west of Mong Kok in Kowloon, Hong Kong. Once inside, they can get fed, receive new clothing, wash their clothes, get haircuts or relax. The €15,000 that WiTR aims to raise this year will contribute towards saving six women off the streets.
It will cover the cost of:
- Housing deposit and first month’s rent for 6 homeless females in 2020/21
- Medical and hygiene products
- Dental work for these 6 females including everything from cleaning to new dentures
- Furniture and household equipment.
While in housing, ImpactHK will provide food, counseling, mentorship and more tailor-made programs to help them on their next steps. They will also give employment to the women, enabling them to continue to pay the rent costs.
ImpactHK has now been active for two years. In that time they have housed nearly 100 homeless individuals off the street.
Erin Lillis, Travel Retail Director Asia Pacific, Lacoste, commented:
“The money raised by our peers in this industry will go directly to change the lives of the women & children. Moreover, to ensure that they have a safe and bright future.
“I will personally follow the project closely and update everyone. Anyone visiting HK is more than welcome to see for themselves the fantastic work that ImpactHK is doing.”
Various fund-raising initiatives will be run by WiTR members throughout the year. Culminating in the annual meeting and raffle at TFWA World Exhibition in September/October.
ImpactHK’s founder, Jeff Rotmeyer, added:
“Our strategy starts by showing care for the homeless on the streets with the aim of getting their trust & friendship. The individuals we support are facing incredibly difficult challenges and pain.
“On behalf of ImpactHK, thank you so much for supporting us and homeless in Hong Kong this year! Your support will go directly towards saving lives and providing homeless females a safe place off the streets. This is an opportunity for a healthy and happy future.
“All homeless individuals that we house are given a holistic program focused on as much connection and fun as possible. We truly cannot thank you enough for this support and we cannot wait to work with you in saving more lives of our city ‘s most vulnerable.”