Illva Saronno, Italian alcohol brand encountered a huge increment in sales for its Disaronno brand. After a promotion and tasting campaign at Amsterdam Schiphol Airport, the brand saw sales increase 400% at the Dutch hub.
The promotion saw an eye-catching Disaronno branded stand installed in the key location to boost shopper engagement. Furthermore, the campaign ran throughout August in Schiphol Lounge 1.
The objective of the campaign
To demonstrate that Disaronno, the world’s favourite Italian liqueur, is perfect on-the-rocks but also when mixed in many different cocktails.
The focus of the campaign
Here the campaign focused on the iconic Disaronno Sour cocktail with a price promotion offer. Apart from this, there were brand ambassadors on-hand and gift with purchase for shoppers.
Valentine Cozzi, Illva Saronno Travel Retail Marketing Manager, comments: “This was an excellent performance from Disaronno in one of the busiest airports in Europe and the world. Shoppers were excited with the Disaronno Sour cocktail. Also, many of them bought a bottle of Disaronno to take on their travels with them.
“Promotions like this are vital in travel retail today. It helps the brand to engage with new customers. To see such a big increase in sales too is fantastic.”