Hennessy released an epic short film by legendary director Ridley Scott. It visualizes the odyssey experienced in every sip of Hennessy X.O. The campaign is a creation of advertising agency DDB Paris, creative partner of Hennessy. A 60-second version of the film was premiered in the US during The 91st Oscars® airing Feb. 24 on ABC, amplifying the cinematic flair of the campaign on one of Hollywood’s most celebrated nights.
Complementing the idea that “Each drop of Hennessy X.O. is an Odyssey,” the Oscar® nominated director of the films The Martian and Gladiator as well as cult films Alien and Blade Runner. He creates a visual journey that explores the seven flavor profiles in a surreal, sensorial and immersive narrative. The film is a creative interpretation of each of the seven tasting notes. Perfectly described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.
O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo.
“I was attracted to this project because I was inspired by the potential for art and entertainment to bring this story to life,” said Ridley Scott. “Hennessy has a great product, and I was lucky enough to have the freedom to interpret this and create something amazing. I think people will be stunned when they see the film.”
All seven notes evocatively take shape under the iconic filmmaker’s direction. With his subversive sense of narrative, unique light, and knack for radical, and technical innovation. The seven notes, envisioned as individual worlds, are brought to life through wonderous and extreme physiography. The director leaves it to the viewer’s imagination if the film occurs in the future or the past. In reality or in a dreamscape as he takes us through vivid scenes offering snapshots of each world.
Scott’s film depicts the gathering of shimmering golden liquid, human figures walking in the shadows of bronzed giants. Along with androids coming to life through spicy synapses, beings gliding through a fiery atmosphere and meditating peacefully amongst levitating rocks. While lush woodlands are stirred by invisible spirits. As the film culminates we see the worlds co-existing in an omnipresent nebula. And are reminded of the director’s mastery in transporting viewers to other worlds.
‘The Seven Worlds’ production team includes global leaders in visual effects, Moving Picture Company (MPC), who previously collaborated with Scott on the films Alien, The Martian as well as Blade Runner and reunite with the director to design ‘out of this world’ effects through CGI. Composer Daniel Pemberton, who previously worked on Scott’s film All the Money in the World and The Counselor, created a unique and unexpected score perfectly complimenting the director’s vision of Hennessy X.O. Scott’s production company RSA Films produced the film.
“It is an honour for Hennessy to partner with a visionary like Ridley Scott,” Said Hennessy Global CMO Michael Aidan. “This film showcases Ridley’s artistic genius conveying the essence of Hennessy X.O through entertainment that transcends traditional advertising.”
“When we embarked on this adventure, we dreamed of creating a film that is truly different. But even in our wildest dreams, we did not imagine we would be going to so many incredible new worlds. Together with Hennessy and Ridley Scott, we hope to have achieved a new benchmark in advertising.” says Alexander Kalchev, Executive Creative Director at DDB Paris
See the full film, as well as a ‘making of’ video, behind-the-scenes content, and an interview with Ridley Scott, at thesevenworlds.hennessy.com. Follow @Hennessy on Instagram and #TheSevenWorlds to further explore the worlds of Hennessy X.O.
The Seven Tasting Notes of Hennessy X.O
Sweet Notes: The palate is warmly embraced by flavors of candied fruit. The faint sweetness of oranges fused with the subtle tartness of apricots.
Rising Heat: The intriguing sensation of an intense, rising heat slowly reveals the complex taste of eaux- de-vie that have patiently aged in oak barrels.
Spicy Edge: A strong spicy note tantalizes the palate with a distinct peppery flavor.
Flowing Flame: A wave of warmth grows, crests and then breaks; the mouth is awash with the sensation of an immense roundness. A feeling of robust presence, full and voluptuous.
Chocolate Lull: There is the gradual discovery of something familiar. It is the well-rounded flavour of a rich, dark chocolate. Slightly sweet and silky smooth, it gently caresses the palate.
Wood Crunches: The vigorous ebb and flow of oak notes interlaced with vanilla creates a sensation feeling. With their bold and complex taste, they make their powerful presence felt and then vanish.
Infinite Echo: The evanescent oak notes leave a long, omnipresent finish in their wake, echoing thesubtleties of each flavour and sensation that has preceded it, as well as the complexity of X.O’s blending and long aging process.