Hawaiian Airlines has teamed up with Kealopiko to launch a new line of in-flight amenities carrying a message of sustainability. Started November 26, guests travelling between Hawai’i and the carrier’s international destinations will relax with amenities and soft goods.
The exclusive collection reflects the two companies’ shared commitment to perpetuate Hawaiian culture. Also, that they care for the environment and steward island visitors. Interestingly, its name Ēkaha is Hawaiian name of black coral representing a thriving coral reef as well as the bird’s nest fern. Additionally, the line alludes to the deep, symbiotic relationship between the land and sea.
“This collaboration gave us and Hawaiian Airlines an opportunity to design a beautiful collection that also shares a significant moʻolelo (story),” said Jamie Makasobe, co-owner of Kealopiko.
Kealopiko, founded by three women passionate about sharing the rich culture of Hawai’i protecting the environment and operating as an eco-conscious brand. The company’s production is done in a small shop on Moloka’i, where organic materials are sustainably dyed, cut and sewn by hand before being sold. Moreover, each of their designs honours indigenous wildlife, language, practices, aliʻi (royalty), kūpuna (elders and ancestors), and moʻolelo (stories and history).
“Embarking on this redesign, we knew we wanted a partner who could help us tell the stories of our island home,” said Avi Mannis, senior vice president of marketing at Hawaiian Airlines. “Kealopiko is a natural fit. Their sustainable production and bold, contemporary design align with our values. Also, it complements the flight experience we want to offer our guests.”
Hawaiian Airlines will give branded canvas clutch to International Business Class and JFK/BOS First Class guests. Also, it is available in two different colourways, with the coral print and a coconut shell button. International guests seated in Extra Comfort will receive a natural felt pouch with a wood tag engraved with the ‘Ēkaha story.
Both kits include the following amenities:
- Bamboo Comb.
- Comfortable socks with Hawaiian Airlines “slipper” design (international Business Class and JFK/BOS First Class only).
- Dental kit including a bamboo toothbrush with charcoal bristles and toothpaste.
- Earbuds (international Extra Comfort only).
- Hand and body balm, lip balm and also a hydrating mist.
- Premium sleep mask.
- A sample packet of Raw Elements USA reef-safe sunscreen.
- A packet of tissues.
Guests seated in:
- Main Cabin on international flights
- First Class on North America red-eye flights
- First Class on Papeete and Pago Pago
will receive a coral print kraft paper pouch with earplugs, earbuds and a sleep mask in one of three collectables. It is inspired by Hawaiian designs.
All amenity kits feature eco-friendly paper packaging, furthering Hawaiian’s effort to reduce single-use plastics.
In addition to designing Hawaiian’s in-flight products, Kealopiko is releasing a limited ‘Ēkaha Collection clothing line. The apparel will be available for purchase beginning from this Black Friday (in-store or online at www.kealopiko.com. Furthermore, Kealopiko will donate a percentage of the sales – with Hawaiian Airlines matching up to $10,000 – to Kuaʻāina Ulu ʻAuamo, a local nonprofit that works to advance community-based natural resource management in Hawai’i.
“The special part of this partnership is being able to honor the elements of Hawai’i. Also, contribute to the work that is occurring within our communities for the well-being of our island home,” said Makasobe.