HARIBO introduced European Destinations in Pouch Packing


German sugar confectionery brand HARIBO unveiled a delightful collection of colourful pouches. The pouches have fruit jelly shapes of the national landmarks of France, Spain, Germany and the United Kingdom. 

The HARIBO Destination Collection of four 700g resealable pouches are for those travellers looking for an unusual souvenir of their trip in Europe. Also, those who seek a snack to share on their journey.


VIVE LA FRANCE is a charming souvenir from France, packed with delicious fruit jellies. Jellies depicting six famous French monuments: 

  • Arc de Triomphe
  • Cathédrale de Chartres
  • Murailles de Carcassonne
  • Pont du Gard
  • Sacré Coeur 
  • and, of course, the Tour Eiffel. 

The renowned destinations from Spain like:

  • Acueducto de Segovia
  • Alhambra de Granada
  • Minarete de Giralda
  • Murallas de Avila
  • Puerta de Alcala
  • Sagrada Familia

– are each depicted in fruit jelly form in the VIVA ESPANA souvenir 700g pouch.

Travellers can also discover legendary monuments chosen from across Great Britain and Northern Ireland. Six of them are: 

  • Belfast City Hall
  • Big Ben
  • Cardiff Castle 
  • Edinburgh Castle
  • Stonehenge
  • Tower Bridge

– which are crafted in fruity jelly and all united in HARIBO’s HAPPY UK resealable 700g pack. 


The most celebrated buildings in Germany – 

  • Brandenburger Tor
  • Frankfurter Römer
  • Herrmanns Denkmal
  • Kölner Dom
  • Neuschwanstein Schloss
  • Porta Nigra

 – feature in fruit jelly format in the colourful HAPPY GERMANY 700g travel edition pouch. 


In addition, liquorice lovers, wherever they travel, will be unable to resist another HARIBO innovation, the sweet and savoury SAILOR MIX. This 700g resealable bag is filled with a variety of sweet and salty liquorice delicacies. It includes:

  • Parade Mix
  • Stafetten
  • Konfekties
  • Crazy Sutter
  • Liquorice Rotella

Junior travellers can look forward to a special treat too with the new HARIBO Mini Travel Suitcase 146g. A colourful, pocket-sized travel suitcase crafted in metal with a plastic handle and filled with an assortment of HARIBO’s favourite mini-bags. It includes 

  • Goldbear minis
  • Happy Cola minis
  • Fruit Roulette
HARIBO Mini Travel Suitcase
HARIBO Mini Travel Suitcase
“Destination products are a growing element of travel retail sales as shoppers seek an unusual way of commemorating their trip. We spotted a gap in the market for high-quality sugar confectionery.  After successful trials of HARIBO’s HAPPY GERMANY in bag format, we created jelly representations of national landmarks in other European countries. “As for our new HARIBO Mini Travel Suitcase – it is just too cute to resist!” commented Elisa Fontana, HARIBO’s Head of Marketing Global Travel Retail.