The birthplace of G&T finally stakes claim to the first Craft Gin made from 100 % Indian botanicals.
The origin of Gin & Tonic takes us back to the times of the British East India Company in colonial India. At the time, malaria was a recurrent problem. In the 1700s, Scottish doctor George Cleghorn studied how quinine could be used to prevent the disease.
The quinine was drunk in tonic water. However, the bitter taste was unpleasant. British service members in India in the early 19th century used to get a gin ration. They began to add a mixture of water, sugar, lime and gin to the quinine to make the drink more palatable. Thus the iconic Gin and Tonic cocktail were born. The sweet concoction grew on them, and as they say “the rest is history”. It explains why even today, the labels of your favourite Tonic waters read as ‘Indian Tonic Water’.
Now back to the present – ‘Gindia Original Craft Gin’ is the proud produce of Kerala, India. It is distilled from grain and billed as an “Indian Style Gin”. It’s an amalgam of both: classic gin botanicals and hand-picked Indian botanicals. Also, it includes Himalayan Juniper, Assam Tea, Green Cardamom, Black Pepper, Clove, Sweet Orange peel to name a few of the 23 botanicals that go into its production. These are just some of the botanicals which Portuguese explorer Vasco da Gama came in quest of when he sailed to the Malabar coast of Kerala, India in 1498. Gindia is India’s craft Gin, produced at Wild Tiger’s distillery in the state of Kerala.
Founder of Wild Tiger Beverages, Gautom Menon says
“We have been working on this for nearly two years with a scientific approach. Now finally, we will go into full production in the New Year. Also, we have been showcasing it to buyers in the duty-free industry, importers and distributors for a few months now while the response has been encouraging. Already, we have confirmed listings with 8 out of the top 20 global duty-free operators for Gindia Original.”
Asked “Why a Gin now”? Gautom responds, “I conceived the idea of a ‘quintessential Indian gin’ in 2008, but first wanted to make our mark with Wild Tiger Rum. Like Rum, Gin evokes a seamless and spectacular story of India. Moreover, India is the botanical capital of the world. While no other gastronomy uses as many spices as Indian cuisine does. What’s more, gin is going through an extraordinary growth period worldwide.
“And, of course, India is the birthplace of the G&T. A 100% made in India craft Gin was missing, so now is a great time to introduce Gindia to the world. Our tagline, ‘GINtrinscially Indian Gin’, captures the attributes of this unique gin brand impeccably.
The stunning white bottle with a pearl look is made using recycled glass featuring a debossed outline in brushed metal. The patented bottle design depicts the key botanicals vibrantly. Also, all inks are eco-friendly. It comes with a high-quality, embossed cork stopper.
‘Dia – The Gin Goddess’
Serves as the mystical mascot of the brand, is a fine work of intrinsic Indian illustrations using florid shades. She even has a signature cocktail named after her.
“I am delighted how the design and prototyping were conceptualised, evolved and brought to life. All done in-house by our two talented designers; Paul George (T-2) and Deva Selvaraj (T-3),” says Gautom. “We’ve put in countless hours together collectively, and the final result is an ‘objet d’art’ we can savour every bit as much as a GINdia & Tonic”.
As a company; Wild Tiger Beverages embraces Innovation and Social responsibility as its core values. The botanicals and spices are sourced from farmers and tribes across the length and breadth of the expansive country. Inclusive growth is a key focus of the company’s mission.