An archway. A door that leads to the new Furla world: a new logo and chapter in the Italian company’s long history. In the spirit of its founder more than 90 years of Italian heritage and elegance, always forward looking. The logo is inspired by the architecture of the archway, reminiscent of Bologna’s world – famous Portici and the archway of Fondazione Furla.
Openness. Inclusivity. Joy. Creativity and passion: Furla’s values.
PALAZZO ISIMBARDI #furlaillusions
For the presentation Spring Summer 2020 Furla chose Palazzo Isimbardi, one of Milan’s historical palaces, which hosts frescoes by Tiepolo and Morazzone and a painting by Hayez. The presentation moves throughout the Palazzo Isimbardi shapeshifting: this is what happens when we walk through doors, we discover new things, new ideas. New colours.
Through arches – the shape of the new Furla logo – and through doors, performers and models come and go, passing through different worlds.
Scenes of waiting rooms, rows of identical chairs, some of which are used as display cases for bags from the new collection.
A stripe room: all in bold graphics, vivid colours. A black and white room, bichromatic in its elegant simplicity. A model sitting in a 1970s Egg Chair.
Another room, painted with Surrealist patterns .
The mirror room — an optical illusion, an infinite field of magnolias, filling the horizon, multiplied exponentially by the mirror effect.
The chain room — a vinyl corridor, bending light, all white. Bending the visitor’s perception, challenging old ideas.
A timeless inspiration, a new logo, the classic heritage of Italian craftsmanship: a journey of purity and simplicity. Clean graphic lines, colours that appear at the same time punchy and ethereal. An approach to an eternal idea of beauty.
It’s an elegant and sophisticated collection in its shapes and colours: classic black and white, punchy apricot and peach, cognac and burgundy and in addition floral designs in pink/white/black reminiscent of the 1960s.
Mixing Italian craftsmanship and contemporary beauty.
The highlights of the collection include the lines ‘Furla 1927’, ‘Furla Pillow’ and ‘Furla Piper’.
The Furla 1927 bags, presented in a rainbow of colour are a must have, entirely contemporary in their design. It is the first bag, which includes the Arch as a structural element, underlining the brand identity. It stands for heritage, identity and craftsmanship.
The ‘Furla Pillow’ is a variation of the ‘Fu rla 1927’, a crossbody in ultra – soft nappa leather with and a palette of delicate pastel tones and side gussets which increase the bags’ capacity.
The ‘Furla Piper’ bags symbolize a journey through time: they rethink an iconic, beloved Furla style adding the new font logo and a turn – lock metal detail shaped like an arch; in Ares calf leather, in three shapes (dome, belt bag, backpack) and in soft hues.