LUXE Brands and Cosmopolitan announces the launch of Eau de Juice fragrance and equally making month start juicy. Moreover, a four-scent collection with innovative, high-impact packaging. Therefore making collection attractive it features Ashley Benson as the face of its campaign.
About the Fragrance
- Available starting today exclusively at Ulta Beauty
- The collection of scents are masterfully crafted by renowned perfumers at Firmenich
- The combination with fresh, modern fragrance blends that are savvy and complex.
- Celebrating the sweetness and excitement of your juiciest moments, each fragrance within the collection is playfully titled to match a mood: Extra Concentrated, 100% Chilled, Love, Unfiltered and Pure Sugar.
Eau de Juice is a brand experience powered by groundbreaking innovation at all touch points. Beyond the “juice” itself, Cosmopolitan’s ethos is captured through the unique patent pending, and moreover pop-art inspired packaging. Enlisting the help of Brooklyn based design team POWERSHOVEL, the groundbreaking design for Eau de Juice features four juice boxes, complete with a lip print on the straw, in four Instagrammable shades. In addition from metallic gold to glossy white to soft-touch blue—and, of course, equally millennial pink.
The Eau de Juice Collection of fragrances will be sold exclusively at Ulta Beauty online starting August 1, 2019 and however in stores nationwide on August 5, 2019 with the following scents:
Extra Concentrated – Firmenich Perfumer: Ilias Ermenidis
Too much is never enough. For when you’re feeling your most over-the-top.
Top: Apple, Champagne accord
Base: White patchouli, Golden amber
Pure Sugar – Firmenich Perfumer: Clément Gavarry
Why isn’t everything pink? For when you’re feeling sweet and flirtatious.
Top: Wild strawberry, Pink grapefruit
Heart: Plum blossom, Pink pepper
Base: Jasmine sambac, Praline
100% Chilled – Firmenich Perfumer: Honorine Blanc
Set your status to OOO. For when you’re feeling cozy and warm.
Top: Red berries, Bergamot
Heart: Orange blossom, Coconut water
Base: Cashmere woods, Musk, Sandalwood
Love, Unfiltered – Perfumer: Clément Gavarry
Simple? I don’t know her. For when you’re feeling like self-love is the best love.
Top: Red berries, Mandarin
Heart: Wild freesia, Star jasmine petals
Base: Blonde woods, Amber
Thus, each 1.7 oz/50 ml Eau de Parfum spray in the Eau de Juice collection will retail for the US suggested retail of $55.00.