CRYSTAL Enters the Natural Teeth Whitening Category

CRYSTAL True Minerals
CRYSTAL™, the creator of the original mineral salt deodorant, has been leading the natural deodorant industry for over 35 years. It is the only Clean Label Certified® deodorant brand, formulating with safe ingredients that are vegan and certified cruelty-free.

CRYSTAL is now bringing innovation into the oral care whitening category. With the launch of True Minerals™, a naturally formulated mineral-enriched teeth whitening line providing a safe alternative to harsh strips & trays.

Martin Floreani, CEO said

“Most people want whiter teeth, but research shows relatively few individuals whiten daily. This is because of the fear of damaging their enamel or putting harsh toxins in their mouth. Crystal True Minerals solves that problem and gives retailers and consumers a trusted option in a growing category. The new True Minerals line includes two unique, clinically proven whitening sets. Both featuring clean vegan ingredients that are gentle, sulfate-free, and also enamel-safe.”

CRYSTAL True Minerals Advanced Dental Whitening System 

It safely whitens teeth with an easy three-step process. The priming Brightening Rinse & stain-lifting Whitening Serum can remove stains gently & effectively. Moreover, the whitening process is accelerated with the power of heat and light provided by the CRYSTAL patented dual-energy Xenon & LED Light. Also, results can be better and maintained by brushing regularly with the included Mineral-Enriched Whitening Toothpaste. Packed with replenishing minerals and clean ingredients to gently remove surface stains for a whiter, brighter smile. Clinically proven True Minerals help teeth look six times whiter than with brushing alone. ($34.99)

CRYSTAL True Minerals Daily Teeth Whitening Kit & Refill 

It is a safe and simple two-step process with priming Brightening Rinse and stain-lifting Whitening Serum for a smile that shines brightly every day, naturally. For even more brightening benefits, brush with included Mineral-Enriched Whitening Toothpaste, which is rich in minerals to softly remove surface stains for a whiter, brighter smile. ($19.99)