Coach launches fall 2019 Global Advertising Campaign

Coach Launches Fall 2019 Global Advertising Campaign
Coach Launches Fall 2019 Global Advertising Campaign

Coach launches its campaign for Fall 2019, unveiling Creative Director Stuart Vevers’ new look and feel. The inspiration drawn by a new cast of 21st Century Dreamers. Moreover those pursuing infinite possibilities in the city of New York.

The campaign features faces of Coach Michael B. Jordan and Kiko Mizuhara. As well as a new Coach family that includes Yara ShahidiJemima Kirke, Lolo ZouaïMiles Heizer and new Coach ambassador Liu Wen.

Spontaneous, real and free-spirited, the campaign presents a new thought-provoking narrative for the house while staying true to its unique heritage, values and mission.

Team

To bring the campaign to life, Vevers additionally worked with new Coach collaborators:

  • Photographer Juergen Teller
  • Director Todd Tourso
  • Stylist Venetia Scott
  • Makeup artist Dick Page
  • Hair stylist Christiaan

The campaign shows the new global cast besides iconic locations around New York City. Moreover including the Lower East Side, Central Park, the Manhattan Ferry, Brooklyn Bridge and Central Park. It importantly spotlights the house’s new Fall bags, including the Tabby shoulder bag. Along with the Troupe tote and the Rivington backpack. And gives each member of the cast the opportunity to candidly share what drives and equally inspires them.

The films, directed by Tourso, thus the creative mind behind Beyoncé’s iconic music videos and equally great films, will be released throughout the season. Therefore kicking off with a hero film, followed by a series of vignettes featuring the individual cast members. With poetic narration by Michael B. Jordan and Yara Shahidi, the unique films share the spirit of New York City In addition to inspiring 21st Century Dreamers everywhere to believe in themselves and life’s infinite possibilities.

Coach Launches Fall 2019 Global Advertising Campaign
Coach Launches Fall 2019 Global Advertising Campaign

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