Champagne Lanson, announce that it will be returning to TFWA World Exhibition & Conference (Green Village, H46). This renewed focus is thanks to the appointment of François Van Aal as Champagne Lanson’s new President.
“François’ experience and belief have seen global travel retail once again become a focus market for Champagne Lanson,” comments Edouard de Boissieu who is taking over the channel from Global Travel Retail Director Olivier de La Giraudière, retiring at the end of 2019. “François aware of the strategic opportunities presented by the global travel retail channel and exhibiting at this key event in the industry calendar is a top priority for Lanson.
“Champagne Lanson, one of the first companies to ever exhibit at the TFWA World Exhibition. So the show holds great importance to us and we feel delighted to be back. Exhibiting over the past few years has not been a critical part of our travel retail strategy. However, the renewed vision of François Van Aal has changed that,” Lanson Export Manager Edouard de Boissieu adds.
About the New Champagne Lanson Green Label
Champagne Lanson will be using the TFWA World Exhibition & Conference to introduce its new Organic Champagne, Lanson Green Label. Therefore, exclusively preview its new brand platform that will be officially launching in 2020.
Champagne Lanson’s Organic Green Label is a unique edition for a significant champagne house. However, the Green Label introduced to target both the millennial demographic and environmentally concerned. Additionally, those that wish to enjoy an organic, high quality, refreshing aperitif.
“Our new Organic Green Label is a niche addition to our portfolio. Organic Champagne is not something you would normally see from a major champagne house. So we are excited to be introducing a label so special. Additionally, we will also be introducing our customers, to our brand platform that is due to launch next year. This new platform highlights our renewed strategy in travel retail – Vision 2020.
This will include a range of exciting new launches and activities that will really put travel retail back at the forefront of our business plans. However, Cannes provides us with a vital platform from which to kick start what promises to be a very exciting period in GTR for Champagne Lanson,” adds Boissieu.