Burberry girl Gigi Hadid introduces The Monogram Collection

Burberry girl Gigi Hadid introduces The Monogram Collection

Riccardo Tisci and Graphic Designer Peter Saville have re-imagined the monogram ‘TB’ of the founder of Burberry, Thomas Burberry as a new house code in August 2018. The set of interlocking initials celebrated in a Monogram pattern first debuted on the Spring/Summer 2019 runway.

To introduce this capsule, Riccardo has commissioned a unique team of British creatives, photographer Nick Knight, art director Peter Saville and stylist Katy England. To capture his vision of who the new collection is for and how to wear it. Celebrating the four distinct Burberry characters central to Burberry design, each is portrayed by supermodel Gigi Hadid in her first ever campaign for the house.

About the design:

In tonal shades of beige, an eclectic mix of shapes and silhouettes; fluid and ladylike scarves sit alongside contemporary, oversized T-shirts and hoodies. The monogram collection also celebrates the tote, refreshed in iconic the Thomas Burberry. Along with the monogram stripe, a modern to a classic design.

‘The campaign illustrates how the monogram collection has something for everyone- The Chic Lady, The Elegant Gent, as well as the cool young kids.’ – Katy England

Portraying the four identities at the heart of the new Burberry aesthetic, expressive make-up looks were created by make-up artist and dazed beauty’s creative director, Isamaya French. Both illustrative and experimental, the make-up further enhances the story of those characters posed by Gigi Hadid.

With art direction by graphic designer Peter Saville, who was instrumental in designing the Thomas Burberry Monogram in 2018 and shaping a fresh Burberry identity in collaboration with Riccardo Tisci, the moment also introduces a new house code, The Monogram Stripe.

‘It is exciting and rewarding to see the graphic work find its way into the product range in such a distinguished way.’ – Peter Saville

Collection for Women:

Monogram Stripe Print Silk Skirt
Monogram Stripe E-Canvas Pumps
The Monogram Stripe E-canvas Barrel Bag
Stripe Print Silk Hair Scarf
Monogram Stripe E-canvas Zip Pouch
E-canvas Tote Bag
Monogram Stripe Print square scarf

Collection for Men:

Monogram Stripe Print Nylon Car Coat
Monogram Stripe Print Cotton T-shirt
Stripe Print Cotton Sweatshirt
Monogram Stripe E-canvas Sneakers
Medium Monogram Stripe E-canvas Bum Bag
Coated Monogram Print Baseball Cap


P.s. Shop the collection and discover unique in-store installations from 22 May.


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