Crème de la Mer and DFS teams up to launch the world’s largest Crème de la Mer jar at T Galleria Beauty by DFS, Hong Kong, Causeway Bay.
The activation will put up until the start of next week of March. It will give shoppers a chance to take look behind the scenes of the cult beauty brand.
The pop-up is in shape of a jar which is five-meters high. The oceanic realm along with sounds and lighting creates a vibrant impact on entering the store. There are sensory experiences which take them through the five moisture textures. As well as an area showcasing The Miracle Broth which is central to the Crème de la Mer recipe.
Dr. Max Huber is the creator behind the super-fine products. He carried out thousands of experiments across 12 years, seeking to create a healing skin cream after being burned in a lab accident.
At T Galleria Beauty by DFS, Hong Kong, Causeway Bay, brand ambassadors and experts will be on-hand to offer advice and insights along with bespoke consultations. Shoppers can also pick up a La Mer luxury travel trunk case as a gift with purchase.