Steve’s Ice Cream, a Dean Foods Company (NYSE: DF), is joining forces with art and artists. This summer they will curate immersive consumer activations that celebrate and encourage the unexpected. In conjunction with Steve’s recent brand refresh consisting of innovative new flavor combinations and artist-designed packaging. These partnerships, and the exciting art that is being born out of the collaborations honor. The brand’s long-standing commitment to inspire creativity, challenge convention, and create crave-worthy product experiences.
Born in Boston, Steve’s returns to its roots and relaunches in a significant and unusually stunning way. By teaming up with the Institute of Contemporary Art/Boston (ICA). Steve’s has enlisted acclaimed artist Dan Lam to create three uniquely immersive experiences along the ICA’s harbor front this summer.Giving visitors an out-of-the-ordinary museum experience. Lam’s large-scale “drip” and “blob” pieces will take over and ultimately transform the façade and steps of the ICA during three exciting events this summer:
- The museum’s Harbor Market on June 9
- ICA First Fridays on July 5 and August 2.
These three marquee experiences will merge the worlds of art and ice cream in ways both surprising and delicious. Moreover with some of Steve’s iconic and new flavors being sampled as visitors to the ICA are wandering. Additionally soaking in and engaging with Lam’s unique sculptures and singular vision. Her work, immersive in how the public can interact with them, are multisensory. Equally allowing attendees to see and touch the pieces.
For more details on these three activations, visit https://www.icaboston.org/calendar.
Steve’s also heads to Dallas this summer, as a part of The Sweet Tooth Hotel’s third immersive art installation, Discotech. Well known for creating unique art-focused experiences, this vibrant destination makes for a perfect partnership, as the brand continues to celebrate its ongoing commitment to deliver against consumers’ desire for exciting new experiences and artisanship. The brand enlisted the talents of local artist Jeremy Biggers to create an indulgent mural. It currently lives in the lobby of The Sweet Tooth Hotel and brings to life the creatively unexpected spirit of Steve’s.
About the exhibition
Visitors to The Sweet Tooth Hotel can experience Biggers’ visionary 15′ x 15′ mural. With an LED ice cream cone and sample some of that inspirational. Moreover, artisan Steve’s Ice Cream now through December.
Steve’s Ice Cream is available in both dairy and dairy-free flavors in the freezer department at select grocery retailers nationwide. It includes Albertsons/Safeway divisions (including Tom Thumb stores), Ahold locations, Target, Harris-Teeter and Wegmans.